Profiles
Mitchell Kochonda
Ruby Director, USANA
After studying Exercise Science at university, Mitchell began coaching and over 15 years has become one of the most successful Physical Preparation Coaches in Australia, preparing athletes in multiple sports for World Cups, World Championships and the Olympics. He has applied the same discipline to his study of business trends. As an avid reader, and business futurist, his perspective on the economy of the future challenges traditional assumptions about consumers, channels, and business structures. He helps people to identify future winners and losers, to position themselves to take advantage of the fundamental shifts taking place in our economy.